Microsoft's Secret Weapon isn't FUD, it's Inertia

Microsoft's Secret Weapon isn't FUD, it's Inertia


This is a story of hubris, nemesis and very bad language. Mine. We all like to have our egos flattered and I'm no exception, so when two old acquaintances told me their Windows laptops were infected with viruses I knew they were about to put the bite on me. They did. Could I fix them? Well, my vanity was flattered of course but it was to be a salutary experience that got me to thinking about whether it will ever be possible to wean users off Microsoft products.

When I first started using GNU/Linux my first successful experience was with Redhat 9; once I had given the Alcatel green frog the boot and installed a router I was happily surfing the internet too. The migration from Windows ME was largely painless, saving the learning curve of software installation which was new to me in a non-Windows environment. The developers of various distros had understood that powerful and important as the command line was (and still is) they would need a point and click front end to lure Windows users away.

The eye candy seems to have progressed geometrically ever since, with distros like Mandriva and Ubuntu leading the charge

The eye candy seems to have progressed geometrically ever since, with distros like Mandriva and Ubuntu leading the charge. Special effects like Compiz which add little real functionality to an operating system have been added perhaps in the hope of dazzling the Redmondites with the shiny baubles. KDE4 is full of it. Many disgruntled KDE3.5 users regard it, frankly, as broken, a solution in search of a problem. If all of this, any of this, is designed to convert users to GNU/Linux then it isn't working and it won't work. My experience of trying to fix those infected laptops told me why.

It's the usual culprit

Those laptops had a common problem: Internet Explorer. They were using it as their sole browser and hackers duly used it as the portal to invite themselves into their computers (assuming they hadn't come in via an infected e-mail in Outlook Express). Questioning them, I was depressed at how few precautions they had taken to secure their computers. A virus scanner came pre-installed with the operating system but could only identify viruses. If you wanted to remove it, then it was, you've guessed it, pay up time. It never occurred to them to install a scanner which could detect and remove viruses. Despite installing ClamAV for Windows, I was unable to remove the offenders. I discovered later that the Win32 Cryptor virus seemed to be clever enough to avoid removal by scanners. I tried AVG too. Same result.

To rub salt into the wound I couldn't even remove the damn scanner either. (It was causing and endless series of pop ups for virus warnings.) Uninstalling under the Windows Control Panel failed. I haven't used Windows for so long that I wasn't prepared to risk a manual removal and bork latops not belonging to me. They were in bad enough shape without me making things worse.

I realised these were going to be the last Windows machines I was ever going to attempt to fix

Then, from the subterranean depths of my memory I recalled that Windows had something called Restore Points. Had they set one, I enquired naively? One hadn't. The other didn't even know what they were. So, no possibility of putting Windows back to the last known good state (if that's not a contradiction in terms).

Wary of even attempting to navigate the digital cesspit that is the Windows Registry to remove the offending virus I opted for the coward's way out and installed Firefox and Opera accompanied by strict warning to avoid Internet Explorer like the plague. At least it made the users less likely to pick up something nasty via ActiveX. I'm ashamed to admit that I even suggested that the best solution might be the nuclear meltdown one: a clean reinstall. That caused confusion too. Use the factory reinstall disc that came with the computer? What's that? In the meantime, stay away from IE and use Firefox. It's got addons, tabs and good cookie controls. What are they?

At that point I realised these were going to be the last Windows machines I was ever going to attempt to fix. The dubious pleasures of schadenfreude have paled and I weary of its delicious cruelty. The pain of just wading through Windows at all eclipses the illicit rewards of trying to put users on the straight and narrow.

The medicine isn't working, but keep taking it anyway

Windows '95, Windows Me, XP and now Vista. Same operating system, same result, madness. Will they never learn?

I don't think that these users were atypical. Bill Gates and Steve Ballmer should make them honorary employees of Microsoft. Like Jobs, they will never abjure Redmond no matter what torments they are sent. Why? The average computer user doesn't care about what's on a computer until it goes pear shaped and even then they'll plough on anyway and pay expensively to get the problem fixed, effectively acting as dynamic multipliers in the world economy by employing the whole ambulance-chasing industry called security. Or corner some idiot like me, with delusions of adequacy, to fix things for free. Or at least try -- and fail miserably.

Albert Einstein said that madness is defined as doing the same thing over and over and expecting a different result. By any measure, the average Windows user must be perilously close to being sectioned under the Mental Health Act. Windows '95, Windows Me, XP and now Vista. Same operating system, same result, madness. Will they never learn?

The real lesson of this sorry episode is that maybe, and I say maybe, the best efforts of Mark Shuttleworth will never be enough to lure Windows users away. It's not a technology problem, it's an inertial mindset problem. He will persuade a small number of the curious to jump ship but these will be mostly power users who probably didn't need all the graphical bells and whistles in the first place.

Safety in fewer numbers

It is said usually that there is safety in numbers, in the sense that Wildibeests congregate in numbers to cross Alligator-infested waters. The opposite maybe true for GNU/Linux. The superior coding and security notwithstanding, the market share of GNU/Linux is, paradoxically, it's best protection from the problems besetting my two acquaintances.

It's simply not productive to write viruses and Trojans for several operating systems, ten browsers and six e-mail clients. Write for one operating system -- Windows -- and deliver your payload to that 95% of the market share. So, small is beautiful, less is more.

Having your operating system on a computer after it rolls off the production line is a priceless advantage that money can buy

So, what about Windows users? First, make sure users migrate because they want to; educate them about GNU/Linux, but make sure they migrate for the right reasons and the right expectations. Turning GNU/Linux into brainless eye candy will cause few to migrate and only end up alienating traditional free software users into the bargain. Windows has one asset that simply cannot be trumped: the fact that it got to the office and home desktop first. Not better, just first and that simply chronological fact is the reason, and ultimately the only reason, that it has overwhelming market share. Having your operating system on a computer after it rolls off the production line is a priceless advantage that money can buy.

Just let them go cold turkey

Sometimes you just have to cruel to be kind. Keep fixing Windows and they'll continue to use it. Junkies. Recidivists. Serves them right. At least you shouldn't collude with them.

and if you've paid expensively to have Windows fixed, send the bill to Microsoft

The next time someone corners me in an alleyway looking for a Windows fix, I'll be telling them I've retired from the repair business. (Come to think of it, I'll also have stopped effectively subsidising Bill and Steve's most excellent rip off.)

I've learned my lesson. I hope they have too. Stop using Windows. Install GNU/Linux. Simple as that. Oh, and if you've paid expensively to have Windows fixed, send the bill to Microsoft.

Category: 

Author information

Gary Richmond's picture

Biography

A retired but passionate user of free and open source for nearly ten years, novice Python programmer, Ubuntu user, musical wanabee when "playing" piano and guitar. When not torturing musical instruments, rumoured to be translating Vogon poetry into Swahili.

Most forwarded

Interview with Dave Mohyla, of DTIDATA

Dave Mohyla is the president and founder of dtidata.com, a hard drive recovery facility based in Tampa, Florida.

TM: Where are you based? What does your company do?
DTI Data recovery is based in South Pasadena, Florida which is a suburb of Tampa. We have been here for over 10 years. We operate a bio-metrically secured class 100 clean room where we perform hard drive recovery on all types of hard disks, from laptop hard drives to multi drive RAID systems.

Anybody up to writing good directory software?

Since the very beginning, directories (of any kind) have had a very central role in the internet. (I have recently grown fond of Free Web Directory. Even Slashdot can be considered a directory: a collection of great news and invaluable user-generated comments. As far as software is concerned, doing a quick search on Google about software directories will return the free (as in freedom) software directories like Savannah, SourceForge, Freshmeat and so on, followed by shareware and freeware sites such as FileBuzz, PCWin Download Center and All Freeware (great if you're looking for shareware and freeware, but definitely less comprehensive than their free-as-in-freedom counterparts).

Interview with Mark Shuttleworth

Mark Shuttleworth is the founder of Thawte, the first Certification Authority to sell public SSL certificates. After selling Thawte to Verisign, Mark moved on to training as an astronaut in Russia and visiting space. Once he got back he founded Ubuntu, the leading GNU/Linux distribution. He agreed on releasing a quick interview to Free Software Magazine.

Is better education the key to finding better software?

I read David Jonathon's article Anybody Up To Writing Good Directory Software? the other day, which got me thinking about software directories in general. As David mentioned, many of the software directories one finds when doing a quick google search are free as in beer, not as in freedom. But what interests me is the software directories that already exist, providing a combination of both free as in beer software, and open source software. Sites such as Freeware Downloads and Shareware Download don't advertise themselves as providing free as in liberty software, but each of them have a good selection of open source software available... if you know where to look.

Most emailed

Free Open Document label templates

If you’ve ever spent hours at work doing mailings, cursed your printer for printing outside the lines on your labels, or moaned “There has got to be a better way to do this,” here’s the solution you’ve been looking for. Working smarter, not harder! Worldlabel.com, a manufacture of labels offers Open Office / Libre Office labels templates for downloading in ODF format which will save you time, effort, and (if you want) make really cool-looking labels

Creating a user-centric site in Drupal

A little while ago, while talking in the #drupal mailing list, I showed my latest creation to one of the core developers there. His reaction was "Wow, I am always surprised what people use Drupal for". His surprise is somehow justified: I did create a site for a bunch of entertainers in Perth, a company set to use Drupal to take over the world with Entertainers.Biz.

Update: since writing this article, I have updated the system so that the whole booking process happens online. I will update the article accordingly!

So, why, why do people and companies develop free software?

More and more people are discovering free software. Many people only do so after weeks, or even months, of using it. I wonder, for example, how many Firefox users actually know how free Firefox really is—many of them realise that you can get it for free, but find it hard to believe that anybody can modify it and even redistribute it legally.

When the discovery is made, the first instinct is to ask: why do they do it? Programming is hard work. Even though most (if not all) programmers are driven by their higher-than-normal IQs and their amazing passion for solving problems, it’s still hard to understand why so many of them would donate so much of their time to creating something that they can’t really show off to anybody but their colleagues or geek friends.

Sure, anybody can buy laptops, and just program. No need to get a full-on lab or spend thousands of dollars in equipment. But... is that the full story?

Fun articles

Santa Claus - the most successful open source project

It dawned on me the other day, as I was shopping for the dozens of gifts it seems I have to buy every December, that Santa Claus is the most successful open source project in history. (Bridget @ Illiterarty would agree with that). Santa Claus is essentially a marketing development that is embodied by everyone who stuffs a sock, gives a gift, hosts a dinner or wishes Merry Christmas over the holiday season.

Most emailed

Editorial

When I first started thinking about Free Software Magazine, I was feeling enthusiastic about the dream. I had Dave, Gianluca, and Alan willing to help me, I had established members of the free software community willing to help me out, I had writers volunteering their time and energy for free, and I had a generous offer from OpenHosting for servers, all before I'd proved myself. There was a sense of excitement in the air, and I thought maybe, just maybe, I could make this work.

Free Software Magazine uses Apollo project management software and CRM for its everyday activities!