So far, proprietary formats have been maintained through a number of short-term tricks, but the advantages of free formats become clearer in the long run. Business and the computer industry have tended to be very shortsighted. However there are some important classes of technically proficient users with a much longer outlook, whose needs can only be met by free file formats. If we in the free software community want to see free formats take hold, we need to address the needs of these users.
Real programmers love their applications’ source code: the faster and more elegant it is, the better. Users are after very different things: they seem to want simplicity, flashy colors, nice icons and tons of options. In spite of these reasons, or perhaps because of them, programmers and users often forget what lies in the middle of it all: information.