Rudyard Kipling retained the services of six honest serving men who taught him all he knew (What and Why, When and How and Where and Who). By contrast the Bobsey twins at Microsoft, Steve and Bill, were so clever that they managed to downsize these faithful old retainers—and renamed them while they were at it. Now they are just two: ignorance and inertia. With these, they mused, we will conqueror the world. A depressingly near monopolistic market share seems to prove them right; and why not? After all, to paraphrase Hillare Belloc: they have the Microsoft Tax and we do not.