This magazine was inspired by a conversation I had with a great friend of mine called Massimo. I said to Massimo “I think it would be great to start a magazine. It’s my ideal job, and I think I know what the world needs right now. It’s a pity there’s no money in publishing, and I’m not willing to run a magazine that doesn’t pay it’s contributors well...”. His answer was very simple: “Tony, there’s money everywhere, as long as you do something good and promote it well”. Well, seeing that he has a successful business, I thought I would listen.