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Advertising over adwordising

For any specialist interest, be it trade or hobbyist, it is the norm to find at least one specialist magazine. If you are into selling comics and games you are probably an avid reader of the Comic and Games Retailer publication. Where would the world's tissue vendors be without their Tissue World Magazine? Also I cannot imagine the problems caused if the machine lubricators were deprived of their monthly Machine Lubrication Magazine.

Those of us who are proponents of free software, and follow it in the technical press, also have our weird and wonderful publications. Though being IT oriented these tend to be on-line based rather than paper based (such as Free Software Magazine), but often have to undergo an experience that is distasteful and nauseating...

Business 101: How to advertise your substandard product, lecture 1

Allow me to set the scene: There I was this morning, reading The Melbourne Age online and drinking a cup of decaffeinated coffee (just don’t ask), when suddenly, I saw it. Again. An advertisement in the technology section that any first year media student worth their salt could trample all over. And I wondered, how do these travesties of advertising happen?

[Cue fade-out and chimes; cut to (day)dream sequence; fade-in...]

A long time ago in a classroom far, far away...

“Free” as in “free lunch”

Too long ago, when I was a sprog growing up, my elders and betters drummed into me in no uncertain terms that there was “no such thing as a free lunch”. At the time, I was going to school and my lunches were either provided by my parents or paid for by them, so as far as I was concerned my lunches were free. However, I soon appreciated what they meant as I approached adulthood. It is a very rare event, if it happens at all, that someone gives you something for free without some ulterior motive.

You, my friend, are reading this article. You probably didn’t have to pay anything to read it (or nothing extra from your usual ISP and computer costs anyway). Myself, and Free Software Magazine give it to you for free. What is our ulterior motives then? Read on...

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Interview with Dave Mohyla, of DTIDATA

Dave Mohyla is the president and founder of dtidata.com, a hard drive recovery facility based in Tampa, Florida.

TM: Where are you based? What does your company do?
DTI Data recovery is based in South Pasadena, Florida which is a suburb of Tampa. We have been here for over 10 years. We operate a bio-metrically secured class 100 clean room where we perform hard drive recovery on all types of hard disks, from laptop hard drives to multi drive RAID systems.

Anybody up to writing good directory software?

Since the very beginning, directories (of any kind) have had a very central role in the internet. (I have recently grown fond of Free Web Directory. Even Slashdot can be considered a directory: a collection of great news and invaluable user-generated comments. As far as software is concerned, doing a quick search on Google about software directories will return the free (as in freedom) software directories like Savannah, SourceForge, Freshmeat and so on, followed by shareware and freeware sites such as FileBuzz, PCWin Download Center and All Freeware (great if you're looking for shareware and freeware, but definitely less comprehensive than their free-as-in-freedom counterparts).

Interview with Mark Shuttleworth

Mark Shuttleworth is the founder of Thawte, the first Certification Authority to sell public SSL certificates. After selling Thawte to Verisign, Mark moved on to training as an astronaut in Russia and visiting space. Once he got back he founded Ubuntu, the leading GNU/Linux distribution. He agreed on releasing a quick interview to Free Software Magazine.

Is better education the key to finding better software?

I read David Jonathon's article Anybody Up To Writing Good Directory Software? the other day, which got me thinking about software directories in general. As David mentioned, many of the software directories one finds when doing a quick google search are free as in beer, not as in freedom. But what interests me is the software directories that already exist, providing a combination of both free as in beer software, and open source software. Sites such as Freeware Downloads and Shareware Download don't advertise themselves as providing free as in liberty software, but each of them have a good selection of open source software available... if you know where to look.

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Free Open Document label templates

If you’ve ever spent hours at work doing mailings, cursed your printer for printing outside the lines on your labels, or moaned “There has got to be a better way to do this,” here’s the solution you’ve been looking for. Working smarter, not harder! Worldlabel.com, a manufacture of labels offers Open Office / Libre Office labels templates for downloading in ODF format which will save you time, effort, and (if you want) make really cool-looking labels

Creating a user-centric site in Drupal

A little while ago, while talking in the #drupal mailing list, I showed my latest creation to one of the core developers there. His reaction was "Wow, I am always surprised what people use Drupal for". His surprise is somehow justified: I did create a site for a bunch of entertainers in Perth, a company set to use Drupal to take over the world with Entertainers.Biz.

Update: since writing this article, I have updated the system so that the whole booking process happens online. I will update the article accordingly!

So, why, why do people and companies develop free software?

More and more people are discovering free software. Many people only do so after weeks, or even months, of using it. I wonder, for example, how many Firefox users actually know how free Firefox really is—many of them realise that you can get it for free, but find it hard to believe that anybody can modify it and even redistribute it legally.

When the discovery is made, the first instinct is to ask: why do they do it? Programming is hard work. Even though most (if not all) programmers are driven by their higher-than-normal IQs and their amazing passion for solving problems, it’s still hard to understand why so many of them would donate so much of their time to creating something that they can’t really show off to anybody but their colleagues or geek friends.

Sure, anybody can buy laptops, and just program. No need to get a full-on lab or spend thousands of dollars in equipment. But... is that the full story?

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