In a recent article, Ryan Cartwright argued that free software isn't playing the "same game" as proprietary software is. He's right—but that begs the question: what game is GNU/Linux playing?
Thirty years of proprietary software thinking have conditioned us to think that marketshare is a critical measure of success, and so we've convinced ourselves that we have to "win" against Windows in order to "succeed". But this is simply not true. GNU/Linux can be a very great success even if it never achieves more than 1% of the installations in the world. The reason is the difference between "power" and "freedom".