Businesses are not philanthropists. They are not, intentionally, educators or evangelists for ideologies. However, from time to time their business models just happen to coincide with their more idealistic customers own interests. Asus is one such company.
When they launched the little EeePC they could scarcely have imagined the extraordinary reaction it would cause. They say that any publicity is good publicity but the reaction to the two pound wonder was almost universally favourable. It was hot. I mean nuclear hot. And it was GNU/Linux.