During Clinton's successful 1992 campaign James Carville hung a sign in their headquarters with the following three points:

1. Change vs. more of the same
2. The economy, stupid
3. Don't forget health care.

He was attempting to counter Clinton's inclination to offer solutions to any and every topic he encountered. I know I have a similar tendency, and it comes into play when I attempt free software advocacy. As a result I've been working on my own version. My sign looks like this:

1. Change vs. more of the same
2. The data, stupid
3. Don't forget the excluded.