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Advertising over adwordising

For any specialist interest, be it trade or hobbyist, it is the norm to find at least one specialist magazine. If you are into selling comics and games you are probably an avid reader of the Comic and Games Retailer publication. Where would the world's tissue vendors be without their Tissue World Magazine? Also I cannot imagine the problems caused if the machine lubricators were deprived of their monthly Machine Lubrication Magazine.

Those of us who are proponents of free software, and follow it in the technical press, also have our weird and wonderful publications. Though being IT oriented these tend to be on-line based rather than paper based (such as Free Software Magazine), but often have to undergo an experience that is distasteful and nauseating...

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