Why it should be a lot more about feeling, rather than knowing, that free software and free culture is right.

Over the last ten years or so, free software has grown from being just a geek-phenomena. GNU/Linux has become a serious force in the business and server market with major companies now throwing their weight behind it. But on the consumer side of the market, things look still quite a bit different. Although GNU/Linux adoption has made some progress on the desktop too, it’s still largely absent, Windows comes pre-installed on almost all new machines sold and you see even die-hard free software advocates using Mac OS X on their personal machine. Why is that?