It can be difficult for free software projects to get the word out, especially without any corporate backing. My colleague Matt Raible has some interesting points to make about this issue, along with advice on how to market your free software project (it generally comes down to reaching out to your community of users and contributors). And I would add one more point: assign a press contact who will be friendly and prompt with inquiries. I don’t know how many times I’ve contacted a project and received a late or half-hearted response. On the other hand, lots of projects are very good about being available when I need information or want to do an interview. Guess who gets written up! Assigning the right press contact and making that person easy to contact will go a long way toward getting the word out about your project.