I'll admit it. I fell hook, line and sinker for Google's "We do No Evil" claim. I loved Google.com. I host my email accounts on Google using the hosted domains service. I use blogger.com for my tech blog. Google was my home page.
So what changed? I started to sense something wrong a few months ago when I started watching the ads in GMail. They're reading my mail. That's not a revelation of course. Everyone knows that. But the reality of it hit me like a ton of bricks. Some bot in the kingdom of Google is reading my mail and targeting ads directly at me.