It's been a long time since I really designed a webpage, and the web -- or rather users' expectations of the web -- has changed a lot. "Craft" web pages constructed largely for fun by individual users, designed from the ground-up in simple HTML, went out sometime in the 1990s. In the early 2000s, the web was all about "content management systems." Later, specific forms of content like forums, wikis, and blogs began to take over.
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Today, even blogs are too content dense for most viewers, and "microblogging" and "social networking" are the new buzzwords. Static images were replaced by kitschy animation and then by full-motion video as most of the viewers are not only using fast machines that can handle the rendering, but are also connected to the server by "pipes" that would've shamed a university computer center back in the 1980s.